There has been a considerable focus on amassing and storing data over the past decade: the more data collected, the better. But when the volume of new data being generated is overwhelming the capacity of institutions to manage it and researchers to make use of it, it turns into a data deluge.
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Forget about your competitors, just focus on your customers.” This seems like a simple-yet-bold statement by Alibaba co-founder, Jack Ma. But do we as organisations really know our customers? Or do we just think that we do?